Business goals and social commitment. Shaping organisational capabilities

Descripción

Corporations, business groups and other business organizations are increasingly concerned about social challenges that directly impact the future of capitalism. Colombia”s Fundación Social (FS)-a century-old Latin American business group – has from its start operated under two different but closely intertwined rationales: as a market, profit-seeking player; and as a civil society organization practicing solidarity. Social aims are at the core of FS’ mission, and business firms are instrumental. Remarkably, despite decades of growth as a ranking business group, FS’ underlying objective remained grounded in concern for the poor: ??To fight the structural causes of poverty.’’